Some people might call us choosey. At Fisher Capital, we like to
think of our approach as savvy. We select partners in niche businesses
that employ a highly talented and intelligent management team that
already knows how to run their business wisely.
Once we agree to provide equity to a carefully selected client,
we consider them a long-term investment. That means we agree to
be as active or as hands-off as they prefer we be, but we support
them—just like family—through every bump in the road.
The Value of Flexibility
While our style is flexible and creative, our business decisions
are typically conservatively structured with an eye towards mitigating
risk. As we aren’t known to throw our hat in the ring with
everyone else, we are careful to only invest in the opportunities
that match our performance objectives, work style and business ethics.
We typically look for investments whose value proposition is easy
to understand. Consequently, we tend to focus on traditional businesses
and real estate projects that are not dependent upon “blue
sky” or leading-edge technologies. This said, our experience
has shown that selecting good partners with talent and integrity
is a winning formula, regardless of the industry.